Talk about perfect timing. Yesterday, on what was the 15th anniversary of the premiere of Sex and the City, Sarah Jessica Parker announced that she’s got a fashion line in the works.
“I really hope people like it. We’ll see,” Parker told Footwear News of her SJP label, which will hit the shelves at Nordstrom early next year.
For her inaugural collection, Parker focused on footwear, no surprise considering that as the well-heeled Carrie Bradshaw she helped turn Manolo Blahnik, Jimmy Choo and Christian Louboutin into household names. “Because I got to play that role, I wore a lot of shoes, and by default I learned an enormous amount,” the actress told Vogue. “It’s hard to – no pun intended – walk away from that.” Parker’s business partner is George Malkemus, who is the CEO of Manolo Blahnik.
The Spring 2014 line will include 35 to 40 styles of flats and high heels priced between $200 and $300. “I have to know that we’re producing shoes I’m going to wear,” Parker told FN. “I’m not going to try and sell someone shoes that aren’t going to be good enough for me to wear myself.” But wait, didn’t Parker say she’d sworn off heels?