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Tag: Product Placement (1-3 of 3)

Five product plugs in Britney Spears new 'Work Bitch' video


Britney Spears is living the lifestyle and she’s got the products to prove it, bitch!

Britney Spears’ toned physique, sultry moves, and role as dominatrix desert queen weren’t the only things that caught our attention in her new video for “Work Bitch” — there was a lot of product placement, too. Here are five products we spotted in Britney’s latest video. READ FULL STORY

'Princesses of Long Island': Amanda's Drink Hanky sells out despite 9/11 controversy

We’ve seen plenty of Bravo-lebrities use their reality TV fame to plug their wares, but Princesses of Long Island star Amanda Bertoncini is probably the first one to simultaneously create a must-have product and a public relations disaster.

On last week’s episode, Bertoncini introduced us to the Drink Hanky, a fabric pouch that acts as a protective barrier between a cold beverage and your hand. Bertoncini drew ire when, during a photo shoot for the brand at a Great Neck park, she instructed a model to cozy up to a statue dedicated to Jonathan Ielpi and other local firefighters killed in the line of duty on 9/11. Supporters of the Ielpi family joined feminists and the Jewish community — both groups have complained that Princesses perpetuates negative gender and religious stereotypes — in calling for Bravo executives to cancel the series.

Bertonicini issued an apology to the family, while Bravo expressed regrets by means of a title card at the beginning of last night’s episode. While neither action seems to have done much to curb the backlash, so far the incident hasn’t dampened sales of the Drink Hanky.  READ FULL STORY

Gretchen Rossi plugs her beauty and fashion lines on 'The Real Housewives of Orange County'

Is Gretchen Rossi the next Bethenny Frankel?

In addition to the Mexican strippers and Vicki’s bed wetting accident, last night’s episode of The Real Housewives of Orange County featured plenty of products from Rossi’s Gretchen Christine fashion and beauty brand. In addition to the variety of bags from her eponymous line, the pneumatic blonde surprised the group with gift bags containing lip gloss, sunless tanning spray, and other items from her cosmetics collection.

“I wonder if there’s any Gretchen Christine products in there,” Vicki said sarcastically to the camera when the scene cut to her in a one-on-one interview. “Yes, there is.”

Now comes news that Rossi will appear in a commercial for a skincare product called Inance Retinol 1%. The move is a cross-promotional opportunity for the reality star — customers will receive a free pair of Gretchen Christine false eyelashes with the purchase of the anti-aging serum.

By now, fans of RHOC are certainly familiar with Rossi’s growing brand, which, in addition to handbags and cosmetics, also includes hair products, T-shirts, and bedazzled accessories like dog collars, aprons, and baby booties.

In a market oversaturated by reality star brands, just how well is Rossi’s collection selling? READ FULL STORY

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