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Tag: Jersey Shore (1-2 of 2)

The House of Meatball: Snooki expands her brand with new perfume, nail polish line

She may follow the Guidette dress code to the letter, but when it comes to building her eponymous style brand, Nicole ‘Snooki’ Polizzi says she uses the Jessica Simpson business model.

On Tuesday night, the Jersey Shore star unveiled a new line of nail polish and her second fragrance at an event in New York City, telling EW why she sees her latest products as bricks in her growing empire and what she’s learned by watching Simpson achieve retail success.

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'Jersey Shore' house unharmed after hurricane, Taylor Swift's 'Red' boosted by savvy shoe marketing and more

Hurricane Sandy wreaked havoc on New Jersey’s Seaside Heights, the second home of MTV’s Jersey Shore cast. But while Snooki Tweeted “our boardwalk and favorite spots were ruined,” the gang’s old house is still standing. [E! Online]

Red is definitely Taylor Swift’s color. The singer’s fourth studio album amassed the largest first-week sales since 2002, with 1.21 million albums sold, thanks in part to clever promotions that used red Keds sneakers and Papa John’s pizza to sweeten the deal. [LA Times]

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