Image Credit: Michael N. Todaro/FilmMagic
She may follow the Guidette dress code to the letter, but when it comes to building her eponymous style brand, Nicole ‘Snooki’ Polizzi says she uses the Jessica Simpson business model.
On Tuesday night, the Jersey Shore star unveiled a new line of nail polish and her second fragrance at an event in New York City, telling EW why she sees her latest products as bricks in her growing empire and what she’s learned by watching Simpson achieve retail success.







