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Tag: Jersey Shore (1-2 of 2)

Nov 15 2012 12:09 PM ET

The House of Meatball: Snooki expands her brand with new perfume, nail polish line

snooki-couture

Image Credit: Michael N. Todaro/FilmMagic

She may follow the Guidette dress code to the letter, but when it comes to building her eponymous style brand, Nicole ‘Snooki’ Polizzi says she uses the Jessica Simpson business model.

On Tuesday night, the Jersey Shore star unveiled a new line of nail polish and her second fragrance at an event in New York City, telling EW why she sees her latest products as bricks in her growing empire and what she’s learned by watching Simpson achieve retail success.

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Oct 31 2012 01:01 PM ET

'Jersey Shore' house unharmed after hurricane, Taylor Swift's 'Red' boosted by savvy shoe marketing and more

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Image Credit: Mel Evans/AP

Hurricane Sandy wreaked havoc on New Jersey’s Seaside Heights, the second home of MTV’s Jersey Shore cast. But while Snooki Tweeted “our boardwalk and favorite spots were ruined,” the gang’s old house is still standing. [E! Online]

Red is definitely Taylor Swift’s color. The singer’s fourth studio album amassed the largest first-week sales since 2002, with 1.21 million albums sold, thanks in part to clever promotions that used red Keds sneakers and Papa John’s pizza to sweeten the deal. [LA Times]

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