Rooney Mara’s commercial for Calvin Klein’s new fragrance Downtown debuted today. The black-and-white short film was shot by David Fincher, who previously directed Mara in The Girl With a Dragon Tattoo and The Social Network.
Set to “Runaway” by the Yeah Yeah Yeahs, the short “depicts authentic individuality through a cinematic portrayal of a confident, urban woman,” according to a press release from Calvin Klein. It’s “the story of a young woman living in her own world, breaking away from the ‘expected.’”
Such bombastic words — and the fact that it’s directed by Fincher — would lead one to believe this is a Very Serious Cannes Film Festival Submission and not a fragrance ad. But this is how Calvin Klein pushes perfume. Click on to watch. READ FULL STORY