EW's Special Coverage

Style & Design

PopStyle Entertainment Weekly's PopStyle Blog

Tag: David Fincher (1-1 of 1)

Rooney Mara, David Fincher team up for Calvin Klein perfume ad -- VIDEO

Rooney Mara’s commercial for Calvin Klein’s new fragrance Downtown debuted today. The black-and-white short film was shot by David Fincher, who previously directed Mara in The Girl With a Dragon Tattoo and The Social Network.

Set to “Runaway” by the Yeah Yeah Yeahs, the short “depicts authentic individuality through a cinematic portrayal of a confident, urban woman,” according to a press release from Calvin Klein. It’s “the story of a young woman living in her own world, breaking away from the ‘expected.’”

Such bombastic words — and the fact that it’s directed by Fincher —  would lead one to believe this is a Very Serious Cannes Film Festival Submission and not a fragrance ad. But this is how Calvin Klein pushes perfume. Click on to watch. READ FULL STORY

Latest Videos

Advertisement

TV Recaps

Powered by WordPress.com VIP
Follow

Get every new post delivered to your Inbox.

Join 239 other followers