Talk about perfect timing. Yesterday, on what was the 15th anniversary of the premiere of Sex and the City, Sarah Jessica Parker announced that she’s got a fashion line in the works.
“I really hope people like it. We’ll see,” Parker told Footwear News of her SJP label, which will hit the shelves at Nordstrom early next year.
For her inaugural collection, Parker focused on footwear, no surprise considering that as the well-heeled Carrie Bradshaw she helped turn Manolo Blahnik, Jimmy Choo and Christian Louboutin into household names. “Because I got to play that role, I wore a lot of shoes, and by default I learned an enormous amount,” the actress told Vogue. “It’s hard to – no pun intended – walk away from that.” Parker’s business partner is George Malkemus, who is the CEO of Manolo Blahnik.
The Spring 2014 line will include 35 to 40 styles of flats and high heels priced between $200 and $300. “I have to know that we’re producing shoes I’m going to wear,” Parker told FN. “I’m not going to try and sell someone shoes that aren’t going to be good enough for me to wear myself.” But wait, didn’t Parker say she’d sworn off heels?
“It’s not the heel, it’s what I asked myself to do in the shoe for so many years. The average woman does not run on concrete in heels to film a TV or movie scene for 12 to 15 hours a day…. But I feel like I need to make a public proclamation: I will never give up heels!” she explained in an effort to clarify comments she made during a magazine interview earlier this year. “I have received more medical shoes since that piece. I’ve been sent every healthy shoe from across the globe. People have sent me bandages for podiatry issues. I have received letters of counsel and advice.”
Parker says she’ll log a lot more miles in heels when she hits the road to launch her eponymous label. ”I want to go on a whistle-stop tour, to the obvious doors and the non-obvious ones,” the celebrity designer said of her plan to visit Nordstrom locations around the country. “We know Los Angeles, Miami and New York are important markets, but what about the smaller doors where people are enthusiastic. They deserve the opportunity, too.”
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