Beyoncé is heating things up in a new television commercial for her H&M summer campaign.
The spot is the singer’s latest ad-slash-music-video. After debut of “Mirrors” via a Pepsi commercial earlier this month, the new H&M ad — titled “Beyoncé as Mrs. Carter for H&M” — features a blond Beyoncé singing the new track ”Standing on the Sun.” Among the style highlights: B gets sandy on the beach in a skimpy two-piece suit, rolls around in the surf wearing a skin-tight body con dress, and goes tribal in an embellished LBD.
“I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind,” Beyoncé said in a statement released by H&M. “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
Watch Beyoncé’s beachy commercial after the jump.