EW's Special Coverage

Style & Design

Nicole 'Snooki' Polizzi wore a dress from her upcoming fashion line to the MTV Movie Awards

MTV-SNOOKI

Image Credit: Jon Kopaloff/FilmMagic

Who was Snooki wearing at the MTV Movie Awards? A dress she designed herself.

On Sunday night, the Snooki and JWoww star walked the red carpet wearing a pale pink sequined gown from her new clothing line, the latest addition to a brand that already includes perfume, nail polish and jewelry.

“My gold sequin, animal print dress was a sample from my upcoming Snooki Couture line. I loved it so much I had to rock it and felt like a princess,” the reality TV star told EW via text message. What else will the collection offer the MTV star’s fashion followers? 

“Animal prints, sequins and amazingness!” declared the reality star, who said Jessica Simpson is her retail role model. In addition to jeans, lingerie, shoes, and bags, the line will also include Snooki Sport workout gear.

“It won’t be guidette style,” Snooki’s rep clarified. “[She] wants to offer clothes that work across the board, and the prices will be very reasonable. She always says she’s ‘cheap’ she shops at Forever 21, Love Culture, and Wet Seal. She wants her line to be affordable.”

While there’s no launch date set for the collection, Snooki hopes her clothes will be in stores by the end of year. She’s also planning a presentation for next February, though she didn’t say whether it will be part of New York Fashion Week.

Click here and here for a sneak peek of the designs and tell us: Would you wear clothes by Snooki?

Read more:
The House of Meatball: Snooki expands her brand with new perfume, nail polish line
New York Fashion Week: Who Wore What

Latest Videos

Advertisement

TV Recaps

Powered by WordPress.com VIP
Follow

Get every new post delivered to your Inbox.

Join 239 other followers