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As if! 'Clueless' inspires clothing collection for Spring 2013


Image Credit: Paramount; Mark Hunter/Wildfox

Wildfox Couture’s Spring 2013 look book and ad campaign — called “The Kid’s In America” — pays homage to the characters from Amy Heckerling’s 1995 Valley Girl adaptation of Emma.

Models styled like Cher (Alicia Silverstone), Dionne (Stacey Dash) and Tai (Brittany Murphy), pose against a tableaux of scenes straight from the flick. The clothes themselves are a nod to the movie, including logo T-shirts emblazoned with classic ’90s catchphrases.

“It’s capturing a moment. I think I felt it first when I was about 12 around when Clueless came out and I was so in love with the characters,” Wildfox designer Kimberley Gordon writes in a post about the collection that appears on the label’s blog. “I didn’t just love the clothes, I loved the girls who wore the clothes – which made me want to wear them even more.”

Click through the gallery for a sneak peek at Wildfox Couture’s sartorial ode to Clueless and go ilovewildfox.com to see the entire line. SEE THE PHOTOS

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