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Style & Design

'The Voice' style team on the signature looks of Cassadee, Nicholas, Terry and Trevin

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Image Credit: Tyler Golden/NBC

Sure, it’s all about the voice on The Voice, but costume designer Erin Hirsch, makeup artist Darcy Gilmore and hairstylist Shawn Finch, put a lot of effort into making sure that each contestant has “the look” to match.

“[The contestants on] season 3 were pretty stylish to begin with, so we’re just amplifying what they brought to the table, so to speak,” says Hirsch, who says the behind-the-scenes team works to bring out each contestant’s organic style, rather than performing head-to-toe makeovers. “Once we get to the live rounds, I have a much clearer idea of what works on each individual’s body and what they like. From there, I go back and make an inspiration sheet to give my shoppers a clear reference. Song choice also informs the mood and the tone [of an outfit].” And as the pool of hopefuls shrinks, the clothing budget increases. “Before the live rounds it’s a lot of H&M, Zara, PixieMarket and Bebe. For the live rounds, we got to Barneys, Neiman Marcus and Saks.”

Once they’re dressed, the contestants head to the makeup department, where Gilmore and her team of artists apply stage-worthy looks inspired by the latest runway shows and magazine editorials. “We want to create a Grammy-style look for each performance,” says Gilmore, who uses products from go-to brands Temptu, Stila and Makeup Forever. Even the men get groomed. “We’ve always been less is more on guys, but due to the specific look of the show after it’s recorded, we’ve  found that every single inch of the skin that shows has to have pigment on it. A lot of people don’t realize we actually apply makeup [to the contestants’[ ears and hands.”

When it comes to hair, Finch’s approach is similar to her glam squad counterparts. “I love that evolution of seeing contestants get more star-like, but I’ve also learned that sometimes holding off on glamming someone up can be good. Now I really try to incorporate who they are into the style instead of making them into everyone else’s version of a pop star, because that’s boring.”

Last night brought the departure of Melanie Martinez — and her bows — and Amanda Brown, now as the show counts down to the finale, Cassadee, Nicholas, Terry and Trevin will definitely be dressed for Battle Rounds.

Click on to find out how the style team works with each of the final four contestants. SEE PHOTOS

 NEXT: Cassadee Pope

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